It’s a symbol of health — and wreaks havoc on your body. It yields a youthful glow — and wrinkles. It’s a marker of status — and also the subject of mockery. It covers flaws — and exacerbates them. And the desire for it generates billions of dollars.
‘I’d rather die hot than live ugly’: Tanning mania returns
Whether it’s baking in the sun or slathering on a product, the quest for the ‘perfect tan’ is a beauty ideal mired in contradictions
Updated March 12, 2024 at 1:14 p.m. EDT|Published March 12, 2024 at 6:00 a.m. EDT