Posters proclaiming “IT’S OKAY TO BE WHITE” have been appearing on college campuses and on city streets across the country this week, prompted by an anonymous chat-room comment that suggested the message would feed social unrest and sway white Americans to far-right ideologies.
Since Tuesday, the posters have been spotted in Rocky River, Ohio; at Concordia College in Moorhead, Minn.; at Tulane University in New Orleans; at Montgomery Blair High School in Silver Spring, Md.; around college-campus rich Cambridge, Mass., including the Harvard Yard and at the University of Alberta in Canada. In most cases, schools and cities have pulled the posters down, but the message has continued to spread in images and hashtags across Twitter and other social media platforms, even prompting a related Know Your Meme entry detailing its Internet origins and cultural backstory.
