Niche internet micro celebrities are taking over the internet

As online fame fragments, ‘nimcels’ represent a growing faction of the attention economy

By
August 24, 2022 at 6:00 a.m. EDT
Bryce Wollmann, who lives in Sioux Falls, S.D., has a cult following on the internet. (Jay Pickthorn for The Washington Post)
9 min

People all across the greater Sioux Falls, S.D., area know Bryce Wollmann. At 6-foot-6, the 25-year-old operating room nurse is hard to miss, but it’s his cult following online that has made him a breakout star.

Wollmann’s internet presence is loud and funny. He tweets jokes and missives about life to his over 5,000 followers from the handle @TheBigAndSexy70. He talks frequently about driving his 2007 Chevy Tahoe with a DVD player, and often dresses in bright clothing, like Hawaiian shirts or a leopard print tracksuit.