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Democratic super PAC jumps into South Carolina race against Lindsey Graham

September 28, 2020 at 9:00 a.m. EDT
Senate Judiciary Committee Chairman Lindsey O. Graham (R-S.C.) listens during a business meeting on Capitol Hill on Sept. 24, 2020. (Jabin Botsford/The Washington Post)

The main super PAC supporting the election of Democrats to the Senate is preparing to invest millions in South Carolina — a fresh signal that Democrats see the race against Sen. Lindsey O. Graham (R-S.C.) as winnable.

Senate Majority PAC will launch a new, $6.5 million ad campaign in South Carolina on Monday, marking the first time that the super PAC has gone on the air this cycle in the traditional GOP stronghold. The effort to bolster Democrat Jaime Harrison’s prospects includes $5 million in television ads and a $1.5 million digital campaign.

The television ad, which launches Tuesday, focuses on prescription drug prices, criticizing Graham for having “gone Washington” and “gone bad” on the issue.

“There’s a reason Lindsey Graham is hitting the panic button and begging for donations on cable news: He’s vulnerable and he knows it,” said the super PAC’s president, J.B. Poersch. “Jaime Harrison has put this seat in play by running a strong campaign and earning the trust of South Carolinians who are ready for change.”

Harrison has rapidly become one of the most impressive fundraisers among Democratic Senate candidates, raking in $1 million in just one day earlier this month after a Quinnipiac Poll showed him tied with Graham. Republicans say the poll’s methodology is flawed but privately acknowledge that the race is closer than they would like.

Yet Graham, as chairman of the Senate Judiciary Committee, is poised to play a starring role in the confirmation fight over Amy Coney Barrett to the Supreme Court — an issue likely to galvanize voters in the conservative state. Graham has also repeatedly tied Harrison to Democratic leaders in Washington such as House Speaker Nancy Pelosi (D-Calif.) in an effort to nationalize the race.

Senate Majority PAC’s initial investments included North Carolina, Iowa, Colorado, Maine and Arizona, but it has since added Alabama, Michigan and Georgia to bolster Democratic challengers and shore up the party’s own incumbents. Its Republican counterpart, the Senate Leadership Fund, does not currently have advertising reservations in South Carolina.