The Washington PostDemocracy Dies in Darkness

Florida CEO urged staff to work through Ian. Then she took it back.

September 28, 2022 at 9:59 p.m. EDT
A view from South Tampa on Tuesday ahead of Hurricane Ian's landfall in Southwest Florida. (Octavio Jones for The Washington Post)
5 min

As Hurricane Ian neared on Monday, employees of a Clearwater, Fla., marketing firm gathered in a conference room to watch their CEO on a large screen.

The storm, then a Category 1 that was expected to grow, was a “nothingburger” that was overplayed by the media, said PostcardMania CEO Joy Gendusa, who addressed workers remotely from the passenger seat of a car. Then she asked those who were afraid to raise their hands.