Instagram knows you don’t like its changes. It doesn’t care.

In recent years, Instagram has rolled out a flurry of updates as it has sought to become an e-commerce powerhouse, messaging app, and, last summer, a short-form video discovery platform, along the lines of TikTok.

Now this public identity crisis is bleeding into its user base.

On Tuesday morning, Instagram head Adam Mosseri appeared in full damage-control mode. Facing the camera and wearing a bright yellow sweater, he attempted to quash a growing revolt from some of Instagram’s most prominent users.