President Donald Trump holds a Bible in D.C. on June 1, 2020. (Patrick Semansky/AP)
4 min

Donald Trump could be making a big mistake hawking the “God Bless the USA” Bible to his MAGA supporters. Some of them might actually read it.

This latest grift might well flop, like Trump Steaks and those hideous gold-colored “Never Surrender” sneakers he’s trying to sell for $399. For its opportunistic timing alone — the rollout is happening during Holy Week, the most sacred time on the Christian calendar — the Bible venture deserves to be smitten by a wrathful marketplace.