Dan Wieden, co-founder of the Portland, Ore.-based advertising agency Wieden+Kennedy who was personally responsible for the “Just Do It” slogan in 1988 that helped catapult Nike into a multibillion-dollar sports apparel company, died Sept. 30 at his home in Portland. He was 77.
Democracy Dies in Darkness
Dan Wieden, adman who coined ‘Just Do It’ for Nike, dies at 77
The idea was inspired by an atypical source: The final words of convicted murderer Gary Gilmore
By Phil Davison