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For creators, community is the new follower count

Influencers are setting up groups on chat apps, like Geneva, Discord and Telegram, which they say offer a more intimate, community-oriented experience than traditional social networks.

By
July 24, 2022 at 6:00 a.m. EDT
Similar to chat apps like Slack or Discord, Geneva allows groups of people to talk in different topic-oriented rooms. Fans of the platform say it offers a more intimate, community-oriented experience than traditional social networks. (Geneva)
8 min

Kate Glavan and Emma Roepke, both 23, are best friends and New York City content creators, known for skewering the wellness industry on their Instagram meme page and popular podcast, “Sea Moss Girlies.”

In April 2021, the pair’s followers encountered an invitation to a new medium: “Join Geneva and meet other Sea Moss Girlies.” Within minutes, fans flooded in.