Quiet quitting is taking social media by storm, but you might not have noticed.
The term is a bit of a misnomer, because quiet quitters aren’t walking away from their jobs. Instead they’re renouncing hustle culture, quitting “the idea of going above and beyond at work,” as TikTok user zaidleppelin said in a July post that has amassed more than 3 million views and helped popularize the phrase. The trend is resonating strongly with those Gen Z and millennial knowledge workers fighting to rewrite the rules of the workplace.