It’s all about the pictures. The models have the severe features and slicked-back hair you’d see on the runway of a designer European sportswear house. One strides down a yellow catwalk in a white linen and cotton sweater that buttons off to the side, with an appealingly floppy collar, and a pair of polished cargo pants. She looks chic — rich, even! On her shoulder is a leather bag wrapped with belt-like straps. It’s a great bag. The look is effortless, luxurious and above all, that elusive thing, stylish.
Can the fast-fashion giant Zara rebrand as luxury?
Zara is upscaling its image by drawing in some of the biggest talent in the fashion industry
April 29, 2024 at 5:30 p.m. EDT