Democracy Dies in Darkness

Elon Musk targets advertisers who boycott X with expletive-filled rant

Using the f-word at a live-streamed event, the billionaire says if X goes bankrupt, it will be advertisers’ fault

Updated November 29, 2023 at 7:15 p.m. EST|Published November 29, 2023 at 6:19 p.m. EST
Elon Musk at the New York Times DealBook conference Wednesday. (Slaven Vlasic/Getty Images)
3 min

Amid a growing advertiser exodus over antisemitism on his social media site, Elon Musk told advertisers he doesn’t want their money — in no uncertain terms.

“Go f--- yourself,” Musk said at the New York Times DealBook conference Wednesday, addressing the growing list of advertisers who have stopped spending money on X, formerly Twitter, over concerns that Musk himself was amplifying antisemitism and racism on the social media site. He appeared to specifically call out Disney chief executive Bob Iger, whose company is among those who paused advertising on X, saying, “Hi, Bob.” Iger had spoken earlier at the conference, but it was unclear if he was still in the room when Musk spoke.