Should influencers fess up about their filters? France may force them to.

PARIS — Love them or hate them, filters have become a ubiquitous feature of contemporary social media content. Their goal: Make people look different from their real-life appearance — often so subtly it appears natural.

They can be fun, easy to use and remarkably convincing, but they also leave critics worried they will make it harder for viewers of apps to determine what’s real online and will promote unrealistic beauty standards, particularly among younger users.