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Which colors look best on you? These tech tools claim to know.

Thanks to TikTok, the 1980s color analysis phenomenon is back — this time with help from AI

April 13, 2024 at 8:00 a.m. EDT
(Video: The Washington Post)
6 min

Are you a “true spring” or a “bright winter”? Buckle up, because identifying your most flattering colors might take time, patience and a crash course in style history.

Recently TikTok has doubled down on solving the highly personal mystery that is color analysis — the process that purports to reveal which colors look best on you. For decades, color analysis happened in person, with a professional draping different-colored fabrics over your shoulders and eyeballing which ones seem to make you look brighter, better rested or more alive.