Andrea Dragna’s pre-pandemic pastime of scouting new makeup colors at Sephora has given way to a new, more socially distant ritual: trying on lipstick, eye shadow and blush through the webcam on her phone.
Democracy Dies in Darkness
Virtual try-ons are replacing fitting rooms during the pandemic
Retailers are trying to re-create the in-store experience while avoiding interaction, but privacy experts warn the technology could also expose valuable personal and biometric data
July 9, 2020 at 7:00 a.m. EDT