The Washington PostDemocracy Dies in Darkness

Opinion Not another column about Elon Musk

Columnist|
December 17, 2022 at 8:35 a.m. EST
Elon Musk and the Twitter logo. (Dado Ruvic/Reuters)
5 min

In “The Madness of King George,” there are several scenes where very learned doctors dedicate considerable time and effort to squinting at the contents of the king’s chamber pot. Watching the movie, you think, “Well, at least we are at a stage of civilization where we don’t have to do that! We do not live in a world that hinges so completely on the condition of one or two powerful men that it is worth our while to spend hours every day examining their stools in minute detail and trying to draw conclusions from them." But then Elon Musk buys Twitter, and — I can think of no better analogy for what has ensued.

One of the most correct tweets about Twitter is that every day it has a new main character and the goal is not to be it. But now Musk is the main character every day, and in addition to encouraging some of Twitter’s worst voices, he is astoundingly boring. Here is a sample of his tweets: “The woke mind virus is either defeated or nothing else matters.” “Thanksgiving cuisine is such a delightful symphony of flavor!” At one point he tweeted a mildly amusing AI-generated conversation, only to reveal he hadn’t even crafted the prompt himself. Not to mention all the memes about psyops, although I guess that counts as a mention.

Most recently, he suspended journalists who were reporting on him and his efforts to ban an account that tweeted the location of his jet, saying that their reporting amounted to sharing “assassination coordinates.” Columns and columns have been poured into the abyss: Why take this step? What about all his protestations about free speech? Will we ever know what his politics are? (Could it simply be that they are what they appear? That he wants to bring creepy, far-right voices back on Twitter not from an abstract, principled commitment to free speech but because those are voices he enjoys hearing, and ban journalists and critics because they are ones he doesn’t?)

I have complained about this before. But one of the minor, in the scheme of things, yet persistent frustrations of the Trump era was the sheer amount of brainpower that all kinds of people — good, busy, even witty — had to spend staring into the unfathomable abyss of his words and actions and trying to extract meaning from them. What was covfefe? People spent hours on that! The sheer volume of analysis and jokes and grunting, straining effort to make sense of what made Donald Trump tick — and what made his head open up and a screaming bird shoot out of it at regular intervals — was debilitating.

There are so many people to know about on this planet. Some of them are pleasant and others are wise and many of them are kind and a few of them are funny and polite to waiters. Some of them possess remarkable skills and others are tremendous listeners and still others know what to do if you spill certain kinds of things on certain types of surfaces. Lots and lots of them own cats, and when they go online, all they do is post pictures of those cats doing cute and interesting things. There are so many people who are interesting. And instead we have to follow Elon Musk and Donald Trump. We have to watch them host SNL, and read their inane tweets, and know precisely what they are going through at all times, because their whims can cost people jobs and ruin lives.

There is something desperately boring about despots and plutocrats. And one of the frustrating consequences of an unequal society is that the rest of us have to care what is going on with them. Now Trump might be gone, but we still have a main character we don’t want. Not that this is a new phenomenon. The ancient historian Suetonius may not have been the most accurate source, but seeing people like Musk and Trump in action, I feel more sympathetic to his accounts of what boring people, given power answerable to their whims, wind up doing. I thought it was ridiculous when he said Nero, literally the emperor of Rome, decided that, actually, what he wanted to be was an actor — but here is Musk, one of the richest men on the planet, who has decided for no reason whatsoever that what he wants to be is a Twitter troll! And not even a funny one; just as transphobic and anti-vax and awful as the bog standard. I’m sorry I doubted you, Suetonius! Maybe if we are lucky Musk will start doing more of the fun caesar things, such as trying to get a horse into the Senate, and will stop his mission to turn Twitter into a hateful cesspool! But somehow I doubt it.

I hate that we have to pay attention. Our lives will be impacted if Trump is again elected president, say, or the roads are suddenly filled with exploding cars, or if the place where journalists go to water-cooler about breaking news gets seized up and its rules rewritten, seemingly arbitrarily, on the fly. Mark Zuckerberg changes an algorithm, and livelihoods in the content economy shudder in terror. I would like nothing better than to not have to know or care about these people. With the amount of time I pour into them, I could have invented Narnia twice. But instead we are sitting there squinting into the king’s stool.