They’re here. For years, real estate agents and builders eagerly anticipated the entrance of millennials into the housing market.
While it’s difficult to generalize about what the Pew Research Center estimates are more than 73 million Americans, real estate agents and observers see some trends among millennials.
“Millennial home buyers are often looking for a lot at first and then they’re scaling back as they start searching for a home because of high prices and the limited selection of homes in most markets,” says Danielle Hale, chief economist for Realtor.com.
Despite the obstacle of low inventory of homes on the market, millennials are not likely to compromise on the condition of the home, which Hale says is in part because of their lack of experience as homeowners.
Brian Kee, 36, and his wife, Eliana Kee, 33, purchased a three-bedroom, townhouse-style condo for $515,000 in the Shirlington area of Arlington, upgrading from the nearby condo they owned for six years now that they have a child. While the Kees looked at single-family houses in Arlington, Alexandria, Falls Church and Springfield, they ultimately settled on a townhouse about 200 feet from where they already lived, Brian Kee says.
“The single-family homes we saw were small, needed a lot of work and sold fast,” he says. “We liked one in Springfield but realized we would need a second car, so the savings we would achieve by moving farther out would be spent on the car.”
Eliana Kee works at home on her photo business and takes care of their child, while Brian commutes into the District via bus or Metro.
“For us, the neighborhood and commute were more important than the size of the place,” Brian Kee says. “We also like that it was move-in ready and we didn’t have to do any work.”
“Millennials want almost instant HGTV-approved living,” says Michelle Sagatov, a real estate agent with Washington Fine Properties in Arlington. “They’re not usually willing to put in elbow grease on making something their own through a renovation. As long as it’s on trend enough, they’re happy to just bring their furniture and their toothbrush and move in.”
Understanding the priorities and preferences of millennial buyers is important to developers and to home sellers who want to target buyers in that age range.
“I tell sellers that there’s a ‘three-strike’ rule with a lot of buyers: If they have to change three things right away, that’s a dealbreaker,” Sagatov says. “Buyers don’t want to have to do any renovation, especially not right away.”
Location preferences
Millennials range in age from their mid-20s to their late-30s, which means that some are early in their careers while others have more buying power and need space for a family.
“As a whole, millennials are very interested in a sense of community and place a priority on the neighborhood,” says Kerron Stokes, a real estate agent with Re/Max Leaders in Denver. “Younger millennials in Denver are often buying their first condo or a house where they can bring in roommates to share expenses. Older millennials are selling their urban homes and moving toward the suburbs where they can be closer to the mountains and to good schools.”
Lauren Demeter, 31, and her husband, Landon Rordam, 32, who bought a single-family house in Arlington earlier this year, said they quickly realized their initial idea of purchasing a fixer-upper would take too much time and money.
“We had been renting a 670-square-foot, one-bedroom apartment for years and wanted more space,” Rordam says. “The amount of money it would cost to rent something larger was too much, so we decided it was time to buy.”
A few years ago, the couple looked at condos but then decided to wait until they could afford to buy a home they’ll own for a longer time. The couple initially wanted a fixer-upper to invest in, but they decided to look for something that was well-maintained and didn’t require any work.
“We found a 2,600-square-foot Tudor-style home with a detached garage that had already been converted into an office on the main level with a guest room upstairs,” Demeter says. “We prioritized a single-family home with at least three bedrooms and we wanted to be within walking distance of Metro since I work downtown.”
The couple spent more than $1 million on their home.
In the D.C. region, Sagatov says a sense of belonging to a neighborhood is more important to younger buyers than their distance from work.
“The older generation wants a shorter commute, but most of the younger buyers I work with have much more flexibility in their jobs,” Sagatov says. “They work from home often, take advantage of telecommuting and go into the office a couple of times a week.”
That job flexibility means access to the Metro is less important to younger buyers than access to a fitness center, parks, coffee shops and restaurants, she says.
“In the city, the availability of ride sharing, bike lanes, the bus system and bike sharing means that Metro is less of a priority than it used to be,” says Trent Heminger, a real estate agent and executive vice president with Compass real estate brokerage in Washington.
Hana Nguyen, 34, who works at a financial tech company in the District, purchased a two-bedroom, two-bathroom condo in Petworth priced in the $500,000s.
“I own a one-bedroom condo in Arlington that I’m keeping as an investment,” Nguyen says. “I wanted to live in the city and to have more space, but I’m also a believer in homeownership as the key to long-term wealth.”
Nguyen picked Petworth because she feels safe in the neighborhood, appreciates being on a quiet side street yet close to Georgia Avenue and likes the small three-unit condo building more than an impersonal larger building.
“Petworth feels like a great investment to me because it’s got a nice residential feel yet it’s near Columbia Heights and great transit options,” she says.
Her condo is newly converted from an apartment, which she also prefers for now so she can avoid the need for repairs and renovations.
Pets or parking?
Pets are more important to urban millennials than parking, Heminger says.
Millennial buyers looking at condos ask if the building is pet-friendly and if there are any weight or other restrictions, Sagatov says. If they’re looking at a townhouse or single-family house, they want a yard for their dog, even if it’s small.
“Most buyers put their family’s needs first when looking for a home to buy,” Hale says. “For younger millennials who haven’t started a family yet or even those who do have kids, the family pets are also a priority. That’s one reason many young buyers want an outdoor space.”
Millennial buyers who have been living in luxury rental buildings have high expectations for amenities that they have to revise once they realize that fewer condos have those amenities and those that do have high condo fees, Heminger says. Once they realize that owning means they may have to give up things such as a rooftop pool, millennials tend to prioritize the ability to have a pet and some outdoor space over other features.
“The outdoor space doesn’t have to be big, but they want to be able to put the dog outside or just sit outside for a few minutes,” Heminger says. “Some millennial buyers are willing to take less square feet inside — or even give up a bedroom — in order to get a little bit of outdoor space.”
In more suburban locations, a slightly larger yard where homeowners can have friends around is desirable.
“Outdoor living is a big part of the social fabric for millennials,” Stokes says. “A space for a fire pit or a covered patio where you can entertain a few friends are ideal. However, sellers should keep in mind that these areas shouldn’t require a lot of time and maintenance, as this is something that repels millennial buyers.”
Technology and design
Tech-savvy millennials like the convenience of technology that they can control remotely, Heminger says, such as the ability to buzz someone in to deliver a package or someone who will walk their dog.
“Millennials grew up in the digital age, which gave them a thirst for instant information at their fingertips and virtual communication,” Stokes says. “Appliances such as smart thermostats, smart doorbells and more that can be controlled from an app are all the rage. Connectivity is king when putting a house on the market these days.”
A simple step that sellers can take is to swap out standard outlets for ones that include USBs for charging, Stokes suggests. A USB outlet costs $7 to $9 per switch, he says.
“Constantly being on a smartphone drains a lot of power,” Stokes says. “When your home offers a charging hub or outlet for people, especially in unconventional rooms like the kitchen, they are more likely to stop and take a second look.”
Stokes also suggests hiring an electrician to install an electrical outlet in the garage if possible, to allow for an outdoor refrigerator, charging toy batteries and electrical cars.
“Millennials crave smart security systems that don’t require a monthly subscription,” says Yuri Blanco, broker and owner of Re/Max Executives in Boise, Idaho. “Any new technology that comes at a low cost is a major bonus to this age group.”
Most buyers today, including millennials, want an open floor plan.
“The walls are coming down for millennials,” Blanco says. “For this generation, it’s all about open floor plans. Millennials who are having children want an open area for them to run around and also love entertaining, which means kitchens, living rooms and dining rooms that are connected attract them.”
If you have an older home, Stokes suggests eliminating some unnecessary walls, especially hip- or knee-height walls that used to be popular, to make your home appealing to younger buyers.
“Barn doors and ‘rail system’ doors are here to stay, partly because they don’t take up space by swinging out,” Stokes says. “Another popular option for new construction is pocket doors that disappear into the wall system and fit into the whole open floor plan concept.”
Staging the home to make it more appealing to millennials can include adding some bar stools to a kitchen island or peninsula so buyers can visualize having coffee or drinks there, Heminger says.
“If you have an older home with a formal living room, you might want to stage it as a lounge with a cool bar cart for hanging out or a library, because younger buyers don’t want any formal spaces,” Sagatov says.
In addition, sellers may want to reduce traditional elements in their home as much as possible, such as heavy curtains or elaborate furniture, in favor of simpler design features.
“In recent years, we are seeing millennials prefer modern, sleek designs with clean lines and minimalist aesthetics,” Blanco says. “To them, less is more. Homes that have new, stainless-steel kitchens and simple cabinetry draw millennials in.”
Sagatov suggests that sellers look at new home models and existing homes in their area that sold within seven days to see what’s on trend and do some simple fixes such as upgrading light fixtures and painting. Neutral colors are in, particularly light and whitewashed gray and cream, Blanco says.
“To accompany the neutral colors, we are seeing millennials gravitate toward bolder pops of color on accent walls,” Blanco says. “An accent wall that is colorful or covered in a unique wallpaper will be enticing to millennials.”
While these design features can entice younger buyers, top priorities for most millennials are the same as any other generation: They want an affordable house in good condition in a convenient location. That’s not surprising at all.
