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Sy Sperling, the founder of the Hair Club for Men who became well known for TV commercials where he proclaimed, “I’m not only the Hair Club president but I’m also a client,” died Feb. 19 in Boca Raton, Fla. He was 78.

A spokeswoman, Terri Lynn, confirmed the death but did not cite a specific cause.

In the late 1960s, Mr. Sperling was a balding New York City swimming pool salesman who was growing frustrated with toupees. “If you’re dating and going to be having special moments, how do you explain, ‘I got to take my hair off now?’ ” he said.

Using a weaving technique he learned from his hairstylist, Mr. Sperling took out $10,000 in credit card debt to open his own salon on Madison Avenue and developed a system where a nylon mesh cap was glued to the scalp. The client’s remaining hair would grow through it, then hair of a matching color, purchased from women who cut their hair, was woven into the mesh. The clients would then come in several times a year for adjustments.

Business took off but by the late 1970s had stagnated. Word of mouth was unreliable because many clients weren’t eager to tell their friends they were using a hair-replacement system.

Mr. Sperling began advertising on television and in 1982 went national with commercials running 400 times daily on late-night TV. They became so ubiquitous they were spoofed on the “Tonight” show and “Saturday Night Live.”

The <a href="https://www.youtube.com/watch?v=maG0kacN0bI">ads featured </a>before and after photographs of men who used the system, ending with Sperling himself who would proclaim in his slightly stilted and stiff manner, “I’m not only the Hair Club president but I’m also a client.” He then held up a photo of himself without his hair. The commercials cost him $12 million annually, but were generating 10,000 calls a month.

By 1998, Hair Club for Men had 85 franchises. Men paid between $2,000 and $3,500 for the system and then $65 for maintenance appointments. Revenue reached $100 million annually.

Mr. Sperling later dropped “For Men” from the company name, as the clientele expanded to include women who lost hair naturally and from cancer treatments. He also started Hair Club for Kids, which provided free hair to children treated for cancer.

Mr. Sperling sold the business to a group of investors in 2000 for $45 million.

Survivors include his wife, Susan; two children; and a sister.


<p>
<info>— Associated Press</info>
</p>


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