An updating, infuriating list of all the April Fools’ pranks on the Internet in 2018

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April 2, 2018 at 1:00 p.m. EDT

Several brands took advantage of April Fools' Day to boost business. Here are some of the best pranks companies tried out. (Video: Elyse Samuels/The Washington Post)

April Fools’ Day is on a Sunday and on Easter this year, which isn’t the best scenario for all the thirsty brands looking to get their pranks into the weekday news cycle. Based on our email inbox, many of the brands have settled on the same workaround: Just start their jokes early.

A horde of thirsty brands launched their April Fools’ Day jokes early

As of the Wednesday before April Fools’, brands had already launched a fake beer line, a study pillow and a salon that makes you look like your dog. April Fools’ Day can be clever on the Internet — but it has also, increasingly, become a day where your social media feeds are flooded with on-brand corporate pranks, pleading for your retweets. A few brands are trying to grow their power by collaborating, which is worrying.