The Washington PostDemocracy Dies in Darkness

Opinion If Facebook isn’t forthcoming, voters might opt to ‘unfriend’ the network

Columnist|
March 20, 2018 at 12:30 p.m. EDT
Facebook's actions and public statements are facing inquiries from several federal agencies regarding the mishandling of millions of users' personal data. (Video: Elyse Samuels, Patrick Martin/The Washington Post, Photo: Jeff Chiu/The Washington Post)

The Wall Street Journal reports:

Facebook Inc. confronted an intensifying crisis as political leaders in the U.S. and Europe called for aggressive inquiries into whether the technology giant failed to stop improper access and handling of user data, scrutiny that sent the company’s stock to its biggest decline in four years.
The uproar pushed Facebook’s stock down 6.8% to $172.56 Monday, wiping out about $36 billion in market value. . . . The backlash has raised anew the prospect of tighter regulation of the social-network company and other big internet firms that already are under scrutiny for how Russia manipulated their platforms before and after the 2016 presidential election.

The anger in the United States was bipartisan and fierce:

“Facebook, Google, and Twitter have amassed unprecedented amounts of personal data and use this data when selling advertising, including political advertisements,” said Sens. Amy Klobuchar (D., Minn.) and John Kennedy (R., La.) in a joint statement on Monday. “The lack of oversight on how data is stored and how political advertisements are sold raises concerns about the integrity of American elections as well as privacy rights.”
Sens. Klobuchar and Kennedy are members of the Judiciary Committee and have asked the panel’s chairman, Chuck Grassley (R., Iowa), to hold hearings. A spokesman for Mr. Grassley said no decision had been made to whether to hold such a hearing as the panel was “currently gathering information and taking steps to inform any action by the committee.” . . .
Ron Wyden (D., Ore.), wrote a letter to [Facebook CEO Mark] Zuckerberg demanding answers to a series of questions about media reports on how Cambridge Analytica used the Facebook data. Mr. Wyden said the incident calls into question a number of issues, including “the prudence and desirability of Facebook’s business practices and the dangers of monetizing consumers’ private information.”

Grassley would be foolish to reject the call for hearings as Republicans scramble to get on the right side of the issue. (“Sen. John Thune (R., S.D.), chairman of the Senate Commerce Committee, which has jurisdiction over some technology issues, said he was planning to send a request to Facebook for more information.”)

Former FBI official Frank Figliuzzi tells me he has no reason to believe Facebook knowingly cooperated with disclosure of its users’ information. However, he said, “I believe this is more an issue of lack of, or sloppy, oversight.” He adds that Cambridge Analytica may have had a tie to Russian officials, which ironically is something Stephen K. Bannon “has likely talked to [special counsel Robert S. Mueller III] about.” He posits an interesting question: Is there evidence Cambridge Analytica “focused on Facebook user data in key swing states”? That’s something Zuckerberg could surely answer — under oath.

If you want an issue that cuts across the usual political divide, gets Americans riled up and motivates younger voters to get out to the polls, you could hardly do better than to put Silicon Valley executives in the hot seat. Republicans who refuse to pursue this will look as though they are once again covering for President Trump in the investigation of the 2016 election and, even worse, siding with corporate greed over the privacy interests of Americans. It’s not a good look.

Roger McNamee, an early Facebook and Google investor who now heads an equity firm, and ethics mavens Norman Eisen and Fred Wertheimer place a good deal of the blame for the 2016 fiasco at Zuckerberg’s feet. “Russia never would have been able to conduct ‘ information warfare’ against the United States in the way it did in the 2016 presidential election without Facebook, Twitter and Google,” they write. “The latest allegations — that a Trump campaign consulting firm with Russian connections used improperly obtained Facebook data on tens of millions of Americans to target voters — raise disturbing questions about the roles of both Facebook and Russia.” At this point, they argue, it hardly matters if Facebook was aware or merely slow off the mark. “Our top intelligence leaders tell us foreign manipulation is ongoing. They expect Russian intervention to continue in the 2018 mid-terms and beyond. Facebook, Twitter and Google have so far not been willing to take the dramatic steps that only they can carry out to ensure that history will not repeat itself.”

It’s outrageous frankly that the heads of Facebook, Twitter and Google’s parent company, Alphabet, have been allowed to escape public testimony and to avoid providing a full accounting under oath of what transpired. We agree with the authors that Americans deserve full disclosure of how these platforms were manipulated, when they became aware of it, what they did in response and whether they have informed “the 50 million Americans whose profiles were reportedly ‘harvested’ by Cambridge Analytica — the consulting firm now suspended by Facebook that claims to have provided the ‘secret sauce’ that drove Trump’s electoral success.” Does their business model depend on providing a sanctuary to foreign powers that threaten our democracy?

Facebook users can vote with their phones and laptops, opting out of the platform. Regulators here and abroad can seriously impair Facebook’s money-making formula. Zuckerberg’s inability to address the crisis looming over his business has already resulted in losses of tens of billions. How much more must the stock drop and how many users must Facebook lose before Zuckerberg starts behaving like a responsible corporate citizen?