Republican presidential candidate Jeb Bush takes a subtle swipe at his opponents in his latest television ad airing across New Hampshire.
"The question is, what kind of president do you want? Do you want a president that has a backbone? You want a president that will actually stand on principle and fight for what he believes in?" he asks. "Or do you want a president that's all about them, where their ambition drives everything? I've seen how it's done the right way and I've seen how it's done the wrong way. I believe that I would have the steady hand to be able to be a commander-in-chief that you'd be proud of. I know how to do this."
Bush's knock on opponents who make it "all about them" could apply to any number of rivals, especially Trump and Sens. Ted Cruz (R-Tex.) and Marco Rubio (R-Fla.), who Bush has dismissed in recent days as "back-benchers" with little legislative accomplishment.
The Bush team budgeted about $4.5 million for TV ads in the Granite State, the only place where it is spending heavily on television ad time. Right to Rise USA, a super PAC backing Bush's bid, plans to spend more than $20 million on advertising across the state.
Fresh polling in the last 24 hours shows Bush remaining competitive here. He's running second to Trump in a Harper Polling survey released Wednesday. He ranks fourth in a daily tracking poll published Wednesday by WHDH-TV and UMass Amherst. In both polls, however, Bush and his nearest competitors are all within the margin of error, suggesting that the primary remains an incredibly tight race.