A spellcheck-proof goof has Adidas apologizing to the Colombian Football Federation.
#Fail! Since Adidas sponsors ColOmbia, you'd think they might know how to spell it. pic.twitter.com/th7OHppOfV
— Jon Williams (@WilliamsJon) June 8, 2016
It’s not “Columbia.” It’s “Colombia.”
Adidas offered a statement on Tuesday: “We value our partnership with the Colombian Football Federation and we apologize for our mistake. We removed these graphics and are quickly installing new versions today.”
Colombia has been sponsored by Adidas since 2011, according to the Associated Press.
Just because the advertisement has been pulled doesn’t mean there isn’t outrage on social media.
Stephanie P., on Twitter as @steph_uhny95, sent an email to Adidas about how this “lack of effort” makes her feel as a Colombian woman.
Because I am tired and this is unacceptable @adidasfootball @adidas @adidasCO #CopaAmerica #Colombia pic.twitter.com/qlLKlztujm
— Steph (@steph_uhny95) June 7, 2016
Dear @adidas it is Colombia not Columbia... Thank you pic.twitter.com/6XfACSWk9e
— astrid rivera luciano (@astridriveratv) June 7, 2016
This surely isn’t the first time a major athletic apparel company has messed up the spelling of various teams. Nike spelled “Kentucky” wrong on John Wall’s jersey in 2010 and misspelled “Seattle” on a Seahawks sweatshirt in 2013.